CS School Podcast: Demystifying Digital Customer Success
February 6th 2024
I joined this episode of the Customer Success Collective podcast to talk all about digital customer success. This was in part to promote the upcoming CS Festival in Austin, but also has a lot of great info about the ins and outs of digital CS.
Show Notes:
The intersection of digital innovation and human touch has become a focal point for Customer Success Managers and CS leaders seeking to elevate the customer experience. In this podcast episode, we delve into this fascinating confluence, featuring an insightful conversation with a seasoned expert in digital customer success: Alex Turkovic, Director of Adoption Programs (Digital Customer Success & Customer Education) at Snow Software. This episode is a treasure trove of wisdom for anyone looking to demystify digital customer success and leverage it to its full potential. Alex expertly navigates through the complexities of digital customer engagement, the critical role of generative AI, and the indispensable balance between technology and human interaction. Discussion points Hit play to walk away with these key takeaways:
► The core principles of demystifying digital customer success
► Strategies for integrating human touch with digital tools
► Leveraging generative AI to enhance CS efficiency
► Balancing technological enablement with empathy
► Actionable steps for CSMs in small organizations
► Achieving high touch at scale through digital means
► Identifying and utilizing the all-important digital CS sweet spot