Humanizing Digital CS and Personal Branding with Bob Mathers | Episode 069

In this episode of the Digital CX podcast, Alex Turkovic chats with Bob Mathers about personal branding on LinkedIn, the balance between human interaction and digital communication, and other strategies for customer success. They explore how storytelling, authenticity, and thoughtful use of technology can enhance customer experiences and build trust, both in professional relationships and personal brands.

Chapters:

• 04:48 - The power of selfies and personal connection
• 06:51 - Bob’s Growth Mixtape: A podcast about life, not CS
• 08:23 - Humanizing customer conversations in business
• 11:23 - Coaching hockey and finding parallels in consulting
• 13:26 - Overcoming bias in consulting and discovery
• 15:45 - The digital success sweet spot
• 18:13 - Navigating the balance of analysis and action in consulting
• 20:57 - The rise of customer portals and integrated success plans
• 23:11 - Combining digital with human for optimal onboarding
• 27:56 - Building a personal brand on LinkedIn: Tips and takeaways
• 31:42 - Bob’s content diet

Enjoy! I know I sure did…

Bob’s Linkedin: https://www.linkedin.com/in/bmathers/