Every enrollment includes a custom AI assistant trained on the complete Masterclass curriculum — plus insights from 100+ episodes of The Digital CX Podcast. Stuck on a segmentation question at 11pm? Drafting a lifecycle email and want a second opinion? Ask the Coach. It knows the frameworks, because it was trained on them.
Every module, template, and framework from the Masterclass is in its knowledge base.
Years of practitioner interviews from The Digital CX Podcast, searchable in conversation.
Digital strategy questions don't keep office hours. The Coach doesn't either.
Self-paced members get 6 months of access. Cohort members keep the Coach for life.
If you've been trying to figure out digital CX on your own, you've probably tried some version of these, and watched them all fall short for the same underlying reason.
There are a handful of decent resources out there, but they're scattered, surface-level, and none of them take you from strategy to execution in a single, structured path. You end up with a collection of interesting ideas and no implementation plan.
You paid $2,000+ in registration and travel to attend a conference where digital CX got maybe 2-3 breakout sessions out of 50. You took some notes. You came back energized. Two weeks later, nothing changed.
Your company's L&D team means well, but they're generalists. They don't know the difference between digital CS and scaled CS (most people in the industry still confuse them). The training doesn't go deep enough to be useful.
You read a case study or saw a talk about how Company X built their digital program. You tried to replicate it. It didn't work because their ICP, data maturity, tech stack, and org structure are nothing like yours.
The most expensive approach of all. You're burning months, sometimes years, figuring out through painful iteration what could be learned in weeks with the right framework.
Pieces without the picture. Tactics without strategy. Ideas without a system to evaluate, prioritize, and execute them.
Not a collection of random lessons. A deliberate progression that takes you from strategic foundation to a live, measurable digital CX program — delivered live over 8 weeks, with time built in to apply what you learn between sessions.
Weekly instruction with 9 other practitioners, working through the material live. Real-time Q&A and direct access to Alex.
Dedicated time every week to bring your specific challenges — and after your cohort ends, standing office hours are yours for life. No limit.
Personal guidance to tailor the masterclass to your organization: your ICP, your data maturity, your stack.
The homework isn't busywork. It's the deliverables for your job, done with a system.
Eight bonuses that turn an 8-week program into a multi-year asset.
150+ templates, checklists, worksheets, and frameworks. Segmentation scorecards. Business case builders. Health score templates. Automation inventory grids. Vendor evaluation frameworks. Executive readout decks. Done for you.
Purpose-built AI tools for digital CX workflows. Not random prompts from a marketplace. Built specifically for the work you'll be doing.
Breaks down exactly what to do in your first 30, 60, and 90 days after the program. What to launch first, how to measure it, when to iterate, how to communicate progress to leadership.
Alex's actual email templates, executive presentation frameworks, stakeholder communication scripts, and internal positioning docs from his career. The real documents from real organizations.
Benchmark where your program stands today across the Four Pillars, then retake it after the course. The delta is your proof of transformation.
A curated collection of the best articles, research, and case studies, organized by topic. Bundled into the AI Digital CX Coach for conversational search.
Most programs charge a monthly fee for ongoing community access. Cohort members get it for life: a network of digital CX practitioners building the same thing you are. Your access never expires.
Your cohort of 10 is your mastermind group. The same material, the same challenges, building alongside you in real time. The relationships outlast the course by years.
Same 41-module curriculum. Same 150+ templates. Lifetime access to the content — and every future update — either way. Choose the depth of support that fits where you are.
The complete masterclass, on your schedule. Start today.
Both options are backed by the guarantee below.
Complete Parts 1 and 2 — that's your first two weeks, whether you're in the cohort or going self-paced. If by the end of those two weeks you don't have a business case framework and program structure you'd confidently present to your leadership team, email me. I'll give you a full refund.
I can offer this because the course is designed to deliver a usable, tangible outcome by the end of the first two parts. Not the last. If you show up, do the work, and don't walk away with something you're proud of, I don't want your money. It applies to both the self-paced course and the live cohort.
Just an email. Just alex@digitalcustomersuccess.com.
I'm Alex Turkovic. I lead post-sale functions at Belfry Software and I've spent my career building customer programs at SaaS companies.
I host The Digital CX Podcast, a weekly show with over 100 episodes featuring CS practitioners and leaders building digital programs. Rated 5.0 on Spotify and Apple Podcasts. Named to FeedSpot's Top 25 CS Podcasts (#2) and Flowla's Top 15 (#6). SuccessHACKER named me a 2023 Top 25 CS Thought Leader. I speak at Gainsight Pulse Encore, CS Collective, Customer Success Summit, and other industry events.
But here's the thing that matters more than any of that: I've made the mistakes, taken the bumps, and refined the frameworks over years of doing this work in real orgs with real customers. This course is the collection of everything I've learned, packaged so you can skip the painful parts.
I built this course because it's the resource I wish existed when I started.
