Enhancing CX with Targeted Campaigns...and LinkedIn Ads! with Kat Breeggemann of Automox | Episode 076

Kat Breeggemann, Digital Customer Experience Program Manager at Automox, joins the podcast to discuss the role of data in driving digital customer success and enhancing product adoption. She shares her journey into customer success, the importance of tailoring digital programs to customer needs, and explores strategies to prevent downgrades using targeted campaigns and persona insights. We also spend some time talking about how LinkedIn campaigns can play a role in your digital motions!

Chapters:

• 00:00 - Intro
• 02:42 - Kat’s role at Automox
• 04:17 - Kat’s unexpected journey into CS
• 06:00 - The student newspaper era
• 11:14 - Understanding digital program management
• 13:08 - The power of data in digital CS
• 19:40 - Campaigns for specific product adoption
• 23:00 - Avoiding the risk of downgrade
• 26:56 - Overcoming challenges with data
• 30:17 - Why showing your work matters
• 35:52 - Using LinkedIn ads in digital CS
• 43:34 - Leveraging external data and persona insights

Enjoy! I know I sure did…

Kat's Linkedin: https://www.linkedin.com/in/kat-breeggemann/